Our Team

President

Ron Greenberg

Ron is a 35-year eye care executive. He began his career with Allergan Surgical in several capacities and completed his tenure with national leadership roles for Allergan, Inc. As an entrepreneur, Ron launched Patientfianance.com, an early stage patient finance offering which ultimately was sold to GE and integrated into Care Credit as the foundation for their eye care offering. Ron has maintained his role as a developer of practice strategies with an emphasis of “Optimizing the Patient Experience while Maximizing the Practice Revenues.”

Ron is a founder and Managing Partner of HealthxMD and assumed the role of President in early 2019. He continues to hold executive positions and board seats in other patient services organizations under the banner of Care Access Vision and its emphasis on Patient testing, Optical Dispensary, and Dry Eye Education.

Ron resides in Sarasota, Florida, with his wife and when not working on his passion of servicing the eye care industry, he enjoys his family, grandchildren, and friends.

Director of Commercial Operations

DeDe Wells

DeDe recently moved to Sarasota, Florida, from Atlanta, Georgia, where she began her career in the Ophthalmic industry. She is currently the Director of Commercial Operations, responsible for developing a national team of professionals who are eager to learn and grow as the company is rapidly expanding. Her management teams are responsible for implementing growth and expansion focused on improving the delivery of Transcranial Doppler services nationwide. 

DeDe is married to Tim Wells and they have four children and one beautiful granddaughter who reside in the Atlanta area.

Director of Clinical Operations/Managing Partner

Dave Sandoval

Dave began his career 13 years ago in the Mobile Imaging industry. He is the Director of Clinical Operations, Co-founder and Managing Partner of HealthxMD. His clinical knowledge involving the usefulness of Transcranial doppler and systemic conditions related to Stroke is invaluable. He is a key resource to many members of our HealthxMD team and to our Clients. With his background knowledge in many states’ LCDs, Insurances, and coding, Dave plays an essential role in our On-Boarding process.

Dave resides in Long Island, New York, with his wife and two children. When not working, his son and daughter keep him busy with all the sports they are involved in which include baseball, basketball, and football.

National Clinical Manager

Elliana Lee

Elliana recently moved to New Orleans, Louisiana, from New York where she began her diagnostics sonography career. She is an ARDMS certified diagnostic sonographer and she is currently the Clinical Manager for all technicians nationally for HealthxMD.

She is involved in the day-to-day operations and training protocols, and is available to assist with office flow, schedules, clinical information, reports, and pre-screening.

Director of Business Development

Ken Metzler

Ken began his career with HealthxMD in early 2019. Prior to joining the healthcare industry, Ken held multiple leadership roles in the retail business world. He is responsible for growth of HealthxMD through various sales and marketing channels. Ken has a strong background of client acquisition and management, as well as customer service. He ensures a smooth integration of Transcranial Doppler Services within practices.

Ken and his wife Ali reside in Sarasota, Florida, with their two children. In his spare time, he enjoys watching sports, playing golf, travel, and spending time with his family.

Regional Business Development

Gracie Pimentel

Gracie lives in Elk Grove, California, where she began her career in the Ophthalmic industry. She is currently working on the Regional Business Development team for HealthxMD.

She is involved in the management of Transcranial Doppler accounts within her territory and works on bringing in new ophthalmic accounts.

Regional Business Development 

Polly Neely 

Polly grew up in Tennessee and graduated from the ASOA Executive Health Administrator Course, Wharton University, in Philadelphia, Pennsylvania. In her 30+ years in the ophthalmic industry, she has earned national recognition as a private practice administrator, industry management and marketing consultant, public speaker, and published author. Polly’s ophthalmic experience has included National Sales Director with Marco Technologies, Regional Sales Manager with CareCredit, Global Account Executive with SLACK, Inc., VP Business Development with VisionLock, Marketing & CRM Manager with Nidek, Inc. Sr. Clinical Project Management Consultant for CRO’s, Business Development for Vision Care Connect, Icare and Consultant to ophthalmic equity investment groups.

 Polly is currently working on the Regional Business Development team for HealthxMD managing Transcranial Doppler accounts within her territory and working to bring Transcranial Doppler testing to more ophthalmic practices. 

Finance & Billing Manager

Illusion Yaport

Illusion began her career in the Ophthalmic industry in 2012. She has over eight years of experience in billing, coding, and credentialing. Her background includes positions as medical records technician, surgical scheduler, and billing manager. In addition to ophthalmology, she has worked in the specialties of dental and substance abuse facilities.

Illusion applies her vast knowledge of medical billing to solve difficult problems and provide efficient solutions. She works one-on-one with all of our clients to help with any issues they may have. She will be your main contact for billing, denials, and invoices.

When Illusion is not at work, she and her husband are busy cheering their two teenage boys at wrestling, band, and Jiu-Jitsu.

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